Tech News: Google Announces Work on An All-New Anti-Tracking Feature for Android

 At TeleChoice Adelaide, we understand how vital user data protection is for the consumer, especially with recent policy changes on significant platforms, like WhatsApp. Along with many other major telco companies, we’ve seen significant industry players like Google make a push to help users feel safer using their software. So, what can we look forward to when it comes to anti-tracking? The experts at TeleChoice take a look:  

Over the last few months, we’ve seen a heightened awareness around online safety and data security from major telco companies and industry leaders, like Apple. The tech giant already made a significant statement with its latest iOS software rollout, providing Apple users with far greater mobile security.  

At TeleChoice, we’ve already taken a look at the features introduced by the latest Apple software. While it offers some fantastic features, the greater stringency on data tracking is what is most remarkable. As part of the software, Apple introduced App Tracking Transparency, which requires app developers to request user permissions to collect device identification. This means it’s significantly limiting data collection and cross-app tracking.  

According to recent reports, Google is looking to follow suit with its next Android update. While no exact information has been shared with the public, it seems Google intends to conjure up software fiercely similar to that of Apple, in the aims to eliminate third-party cookies but still allow for ad targeting.  

With Google being so incredibly intertwined with advertising and ad targeting making up for a considerable amount of its profit, it will be tricky for Google to navigate these privacy issues whilst still maintaining its incredibly accurate targeting algorithm.  

Of course, we’re not yet sure when these changes will be set into motion, and large amounts of information out there are still part of a guessing game. Even so, at TeleChoice Adelaide, we understand the importance of keeping you informed. 

If you’re looking to switch telco companies to a consumer-focused provider, maybe it’s time to consider TeleChoice. Our expert team at TeleChoice Adelaide will not only help you find the right solutions for you, your home and your business – but we’ll be able to save you time and money. Contact us today or visit online. 

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